BaxterStorey and Diageo back Springboard to 2022 as official partners

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BaxterStorey and Diageo are among a number of major hospitality brands to show their support for Springboard to 2022 after signing up as official partners.

Springboard to 2022 will see hospitality charity, Springboard, support 10,000 young people into careers in hospitality, leisure or tourism over the next 19 months, in association with headline partner Savoy Educational Trust.

Alastair Storey, chairman of BaxterStorey parent company Westbury Street Holdings and Springboard, said it was vital that hospitality businesses leant their support to tackle the industry’s long-term staffing crisis and ensure it has a sufficient pipeline of young talent coming through.

“As hospitality reopens, our industry has a big job to attract more young people to address the skills gap. That is why Springboard to 2022 is so important. The pandemic and Brexit have seen us lose some great talent from across the sector and it’s imperative we showcase hospitality and it’s career prospects.

“Our role is to rebuild our sector again by creating job opportunities and providing the training and development that young people deserve. As an industry, we must demonstrate our commitment to the future of young people in this country. In time, my ambition is to show the maturing of our industry into being a key player in the British economy, with tourism and hospitality regarded as one of the top priorities.”

Nicola Reid, Learning for Life Programme Manager for GB and Europe at Diageo, added: “As delivery partners of Diageo’s Learning for Life programme, Springboard has already helped thousands of hospitality staff across the country and we’re proud to continue to nurture industry talent together to 2022. 

“The training Springboard provides not only helps to attract and keep brilliant people into our hospitality sector, but the other associated benefits of building connections, improving personal confidence and picking up new skills can have a positive impact on the mental wellbeing of the people who make the industry so strong. 

“Springboard’s support to deliver Learning for Life programmes has been invaluable and we’re looking forward to continuing to work closely with the team to support even more young people in the wonderful world of hospitality.”

Earlier this month, CH&Co pledged to advertise all entry-level roles through Springboard before any other recruitment platform, which could amount to up to 500 roles over the coming months.

Springboard CEO Chris Gamm said: “As the industry reopens, our trainees are engaged and ready to work and we want to hear from employers able to offer them job opportunities now and in the future.”


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Published: 17th May 2021

Last edited: 19th May 2021

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